Beginning in 2012, Umbrella Works has been the official design and communication studio for the Southwest Popular/American Culture Association (SWPACA), an academic association. The initial project that started the long-term work together was a full branding and identity project that ran the gamut of logo, stationery, website, and other collateral material design. Since the first projects, Umbrella Works has maintained the web and social media presence for the organization and created art work for annual SWPACA conferences held in Albuquerque each February.
